Digital Media Communications (DMC.CT)
Certificate
Arts and Communication
Given the changing dynamics of communication in this digital age, this certificate program will introduce students to the new theories surrounding digital persuasion. It offers students instruction in communication, advertising, and the creation of digital images. The program offers professional and technical experiences in persuasion, graphic design, digital imaging, and business concepts to prepare students for careers in digital communication.
Organizations across all realms depend on online visibility and targeted client interactions. New positions requiring focused skills in digital communication are being created within private and public sector organizations. This certificate will offer students experience in these critical aptitudes and is intended for individuals who desire entry-level employment in the field of digital communication and persuasion.
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| Code | Title | Credit Hours |
|---|---|---|
| Major Requirements | ||
| BUS 1100 | Introduction to Business | 4 |
| BUS 2600 | Principles of Advertising | 3 |
| or BUS 2640 | Marketing Fundamentals | 3 |
| CIS 1090 | Web Graphic Concepts | 3 |
| COM 1600 | Fundamentals of Speech | 3-6 |
| or ENG 1510 | Composition I | 3 |
| or ENG 1510E | Composition I Enhanced | 4 |
| or ENG 1510S | Composition I with Support | 6 |
| COM 2610 | Persuasion and Argumentation | 3 |
| GRD 1100 | Graphic Design | 3 |
| or GRD 1120 | Typography in Design | 3 |
| GRD 1160 | Advertising Design | 3 |
| PHO 1700 | Beginning Digital Photography | 4 |
| PHO 1800 | Fundamentals of Digital Video | 4 |
| Total Credit Hours | 30-33 | |
A minimum cumulative 2.00 grade point average (GPA) overall is required for graduation.