Marketing (MKT)

MKT 2010     Advertising     3 Credit Hours

English/ESL Placement: Placement into ENG 1510.

Students will be introduced to the world of advertising and how it fits in with the marketing concept. Students will study the elements of effective and ineffective advertising as well as an extensive concentration of media, advertising agencies, consumer research, advertising planning, and budgeting. Students will be exposed to careers in advertising, legal requirements, and the advertising campaign in addition to the global aspects of advertising. BILLABLE CONTACT HOURS: 3

MKT 2520     Fundamental of Marketing Theory/Practice     3 Credit Hours

English/ESL Placement: Placement into ENG 1510.
Prerequisite: BUS 1100

The student will explore the contemporary process of marketing. Students will demonstrate an understanding of such functions as retailing, pricing, wholesaling, advertising, market research, physical distribution, promotion, and personal selling. The course which will emphasize a global perspective, will also study consumer behavior, buyer behavior, and market segmentation. BILLABLE CONTACT HOURS: 3

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