MKT 2010 Advertising 3 Credit Hours
English/ESL Placement: Placement into ENG 1510.
Students will be introduced to the world of advertising and how it fits in with the marketing concept. Students will study the elements of effective and ineffective advertising as well as an extensive concentration of media, advertising agencies, consumer research, advertising planning, and budgeting. Students will be exposed to careers in advertising, legal requirements, and the advertising campaign in addition to the global aspects of advertising. BILLABLE CONTACT HOURS: 3
MKT 2520 Fundamental of Marketing Theory/Practice 3 Credit Hours
The student will explore the contemporary process of marketing. Students will demonstrate an understanding of such functions as retailing, pricing, wholesaling, advertising, market research, physical distribution, promotion, and personal selling. The course which will emphasize a global perspective, will also study consumer behavior, buyer behavior, and market segmentation. BILLABLE CONTACT HOURS: 3